Marketing and Re-branding of SOG Knives (Studies and Observations Group) with SOG Brand VP Jonathan Wegner — The Knife Junkie Podcast (Episode 112)
SOG Knives Brand Vice President Jonathan Wegner is the featured guest on episode #112 of The Knife Junkie Podcast.
Bob and Jonathan talk about SOG — the Studies and Observations Group — their history, their knives and the re-branding of SOG Knives, including the completely redesigned SOG classics: The Flash, Aegis and Trident. It’s a great conversation as Wegner opens up about the SOG brand and the knives they have been producing, as well as what’s in store for the legendary company.
SOG Specialty Knives & Tools started in the apartment of founder Spencer Frazier who, before SOG, started his own company in the professional audio industry, designing a new style of speaker system before moving to the aerospace defense industry in the Top Secret Black Projects Division. 
The birth of SOG Specialty Knife & Tools began with Frazier’s goal to reproduce the mythical SOG Bowie knife.
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