Marketing and Re-branding of SOG Knives (Studies and Observations Group) with SOG Brand VP Jonathan Wegner — The Knife Junkie Podcast (Episode 112)
SOG Knives Brand Vice President Jonathan Wegner is the featured guest on episode #112 of The Knife Junkie Podcast.
Bob and Jonathan talk about SOG — the Studies and Observations Group — their history, their knives and the re-branding of SOG Knives, including the completely redesigned SOG classics: The Flash, Aegis and Trident. It’s a great conversation as Wegner opens up about the SOG brand and the knives they have been producing, as well as what’s in store for the legendary company.
SOG Specialty Knives & Tools started in the apartment of founder Spencer Frazier who, before SOG, started his own company in the professional audio industry, designing a new style of speaker system before moving to the aerospace defense industry in the Top Secret Black Projects Division. The birth of SOG Specialty Knife & Tools began with Frazier’s goal to reproduce the mythical SOG Bowie knife.
Marketing and re-branding of SOG Knives (Studies and Observations Group) with SOG Brand VP Jonathan Wegner on The Knife Junkie Podcast (Episode 112). Share on XLet us know what you thought about this episode. Please leave a rating and/or a review in whatever podcast player app you’re listening on. Your feedback is much appreciated.
Please call the listener line at 724-466-4487 or email bob@theknifejunkie.com with any comments, feedback or suggestions on the show, and let us know who you’d like to hear interviewed on an upcoming edition of The Knife Junkie Podcast.
To listen to past episodes of the podcast, visit theknifejunkie.com/listen.
Subscribe, Download or Leave a Review
Past Episodes
Catch up on past episodes of The Knife Junkie Podcast.
Subscribe to the podcast in your favorite podcast player or by RSS so you automatically receive each new episode.
Join The Knife Junkie community and we’ll email you when a new episode comes out so you don’t miss anything.
Shopping for a Knife?
Support The Knife Junkie Podcast and YouTube Channel by buying through my affiliate links
Shop on Amazon
Shop on eBay
Shop on Blade HQ
Shop on Field Supply
Shop on Knives Ship Free
Follow The Knife Junkie
Visit The Knife Junkie website
The Knife Junkie Listener Line — 724-466-4467
Email The Knife Junkie
Follow The Knife Junkie on YouTube
Follow The Knife Junkie on Instagram
Follow The Knife Junkie on Twitter
Join The Knife Junkie Facebook Group
Affiliate Disclosure
In the name of full transparency, please be aware that this website contains affiliate links and any purchases made through such links will result in a small commission for me (at no extra cost for you). If you use these links, I might be rewarded credit or a small commission of the sale. If you don’t want to use these links, no problem. But know that I truly do appreciate your support.